How to make the business of brands work for you

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How to make the business of brands work for you

Managing IP Correspondent
August 31 2005

Brands have become some of companies' most valuable assets. With increasingly more companies waking up to that fact, the pressure is on trade mark advisers to find the best protection and enforcement strategies. Darren Olivier and John Olsen of Field Fisher Waterhouse explain

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European UnionMIP Special FocusEurope IP Focus 2005 (August 2005)EuropeJurisdictions
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