SPAM case reveals trade mark risks

Managing IP Correspondent

April 30, 2005

Effective brand enforcement demands vigilance to avoid genericization, but too hasty action can weaken your case later on. David Morris examines the lessons of a recent dispute in the UK involving the SPAM trade mark

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SPAM case reveals trade mark risks

Effective brand enforcement demands vigilance to avoid genericization, but too hasty action can weaken your case later on. David Morris examines the lessons of a recent dispute in the UK involving the SPAM trade mark

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