Introduction: Non-conventional trade marks?

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Introduction: Non-conventional trade marks?

Managing IP Correspondent
March 31 2004

In an extract from their new book on unconventional trade marks, Stefano Sandri and Sergio Rizzo examine how trade mark law has evolved to encompass new means of communication and marketing

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European UnionMIP Special FocusBrand Management Focus 2004 (March 2004)Europe
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