News focus: Preaching to the converted

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News focus: Preaching to the converted

Managing IP Correspondent
February 01 2003

Manchester United Football Club has an estimated 53 million fans throughout the world. Try getting all of them through the turnstiles. Instead, the club is using other ways of reaching them. Merchandising, as Tom Howgate, the club's head of licensing, tells Ralph Cunningham, is one way of doing it

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