United KingdomSplitting up - the great brand divide

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United KingdomSplitting up - the great brand divide

Managing IP Correspondent
January 01 2002

Brand splitting can be an effective way to increase revenues for rights owners and licensees. Cerryg Jones and Declan Cushley of Wragge & Co examine the issues you should consider when splitting a brand

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MIP Special FocusTrade Mark Yearbook 2002 (December 2001)
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