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United KingdomSplitting up - the great brand divide

Managing IP Correspondent
January 01, 2002
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Brand splitting can be an effective way to increase revenues for rights owners and licensees. Cerryg Jones and Declan Cushley of Wragge & Co examine the issues you should consider when splitting a brand

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MIP Special FocusTrade Mark Yearbook 2002 (December 2001)
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