Malaysia: Managing IP in the credit crunch

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Malaysia: Managing IP in the credit crunch

Managing IP Correspondent
April 30 2009

Companies worldwide have been affected by the global credit crunch. Karen Abraham and Jyeshta Mahendran of Shearn Delamore & Co look at what strategies brand owners can adopt to weather the storm

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MalaysiaMIP Special FocusBrand Management IP Focus 2009 (April 2009)Asia-PacificJurisdictions
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