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France: Generic drugs and comparative advertising

Managing IP Correspondent
September 30, 2009
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A recent case found that a generic pharmaceutical company can use the name of a branded drug in comparative advertising in France. Philippe Lods of Lavoix examines how branded pharmaceutical companies can defend themselves

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FranceMIP Special FocusLife Science IP Focus 2009 7th edition (September 2009)EuropeJurisdictionsJurisdictions
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