Introduction: Clear guidelines needed for keyword advertising

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Introduction: Clear guidelines needed for keyword advertising

Managing IP Correspondent
April 30 2008

Keyword advertising has become lucrative for search engines, but trade mark owners are concerned about abuse of their rights. Niels Lagerkvist Lehmann of Valea in Gothenburg reviews cases in the US and Europe, and says clarification is necessary

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MIP Special Focus Brand Management IP Focus 2008 (April 2008) Jurisdictions Sweden Western Europe Central & Eastern Europe
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