UK: Comparative advertising

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UK: Comparative advertising

Managing IP Correspondent
April 30 2008

The Limoncello and L'Oreal cases have shown the fine line firms must tread in presenting their products. Ville Patja and Sally Dunstan of Bristows investigate

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United KingdomMIP Special FocusBrand Management IP Focus 2008 (April 2008)EuropeJurisdictions
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