France: How to prevent your mark becoming generic

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France: How to prevent your mark becoming generic

Managing IP Correspondent
March 31 2007

If you have a famous mark, you need to take steps to stop it becoming generic. Delphine Kaufmann of Novagraaf France reviews recent cases in France and the EU in this area and provides some tips for brand owners

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FranceMIP Special FocusBrand Management IP Focus 2007 4th edition (March 2007)EuropeJurisdictions
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