Sweden: Use brand management to increase profits

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Sweden: Use brand management to increase profits

Managing IP Correspondent
March 31 2007

Recent research in Sweden has examined the relationship between brand awareness and profitability. Anna Maria Lagerqvist, Richard Wolff and Bengt Lindberg of Valea analyze the findings and look at the lessons from some brand-oriented companies

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SwedenMIP Special FocusBrand Management IP Focus 2007 4th edition (March 2007)EuropeJurisdictions
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