Why Chinese companies must build global brands

Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Why Chinese companies must build global brands

Managing IP Correspondent
September 30 2007

Will Chinese companies' global ambitions be thwarted by inadequate branding strategies? Peter Ollier considers the evidence

Unlock this content.

The content you are trying to view is exclusive to our subscribers.

To unlock this content:

Take a Free Trial or Login

Topics

FeaturesChinaAsia-PacificJurisdictions
managing-ip.png
Managing IP Correspondent
Contact
more from across site and SHARED ros bottom lb

More from across our site

Patents
Gutman-SiegmundCOVER.jpg
Mintz seeks ‘creative’ life sciences enforcement solutions
Siegmund Gutman, who joined Mintz one year ago, explains the firm’s approach to life sciences litigation and what it means for hiring plans
Rani Mehta, May 02 2025
Patents
AdobeStock_209415346.jpg
Weekly take: A chance for smaller outfits to crack Australian dominance
The merger of two IP boutiques could prompt others to follow suit and challenge Australia’s externally funded firms
Sukanya Sarkar, May 02 2025
Patents
A cheerful piggybank with stacks of shiny coins nearby, represen
Firms eye monetisation opportunities amid legal challenges
Law firm leaders say they are eager to make the most out of the market following a 'surprising' survey on in-house interest in IP monetisation
Rani Mehta, May 02 2025
Patents
Apple.jpg
This week on MIP: Apple's $502m setback | Nissan joins Avanci 5G Vehicle pool
A defeat for AstraZeneca and Open Innovation Network's 20th anniversary were also among the top talking points this week
Sukanya Sarkar, May 02 2025
Managing IP Awards
TW.jpg
Meet the Managing IP award winners: Taylor Wessing’s year of UPC ‘firsts’
Nigel Stoate, head of Taylor Wessing's award-winning UK patents team, tells us about his team’s UPC successes and why collaboration is king
Max Walters, May 01 2025
Patents
Business Partners Shaking Hands
Exclusive: Mewburn Ellis eyes litigation growth with new partner hire
Camilla Balleny, who spent a decade at Carpmaels & Ransford, will become the firm’s first head of patent litigation, Managing IP can reveal
Max Walters, May 01 2025
Patents
photo-collage.png (5).png
'Ready to compete with any firm': JMSD leaders on new combination
Leaders at the newly merged firm Jones Maxwell Smith & Davis reveal their plan to take on bigger firms while attracting more clients and talent
Sukanya Sarkar, April 30 2025
Patents
Charles_Achkar.jpg
Exclusive: Amster Rothstein & Ebenstein hires life sciences trio
Charles Achkar, who will bring a team of two with him, said he was excited about joining ‘one of the few strong IP boutiques’
Rani Mehta, April 30 2025
Managing IP Awards
Andyleejpg.jpg
Meet the Managing IP award winners: Brandsmiths’ ‘rock and roll’ year
Andy Lee, head of IP at Brandsmiths and winner of the Soft IP Practitioner of the Year award, tells us why 2024 was a seminal year and why clients value brave advice
Max Walters, April 30 2025
Patents
Legal Benchmarking unstacked@4x.png
Legal Benchmarking Group acquired by Triple Private Equity
The deal to acquire MIP's parent company is expected to complete by the end of May 2025
Max Walters, April 30 2025
Gift this article