The need for speed

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The need for speed

Managing IP Correspondent
September 30 2006

James Nurton spoke to Adolfo Ocejo of PepsiCo in Mexico about the challenges of protecting consumer brands in the country and throughout Latin America, the need for faster prosecution of trade mark cases in the courts and the value of the Madrid Protocol

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MexicoMIP Special FocusMexico Focus 2006 3rd edition (September 2006)North AmericaLatin America and Caribbean
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