United States: Fame and fortune
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United States: Fame and fortune

Managing IP Correspondent
March 31, 2006

As the use of celebrities to promote products and services booms, Jeff Van Hoosear of Knobbe Martens Olson & Bear LLP looks at some examples of successful licensing deals, and outlines the legal issues that must be considered in any successful agreement

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United StatesMIP Special FocusBrand Management Focus 2006 (March 2006)North AmericaJurisdictions
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