Building an authentic brand
Managing IP is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2023

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement
Cookies Settings

Building an authentic brand

September 17, 2014

Min-Liang Tan, co-founder and CEO of computer gaming device maker Razer, speaks to Managing IP about how his company takes an organic approach to brand building, his company’s IP strategy and what he looks for in lawyers. Hint: no pushovers

Unlock this article.

The content you are trying to view is exclusive to our subscribers.

To unlock this article:

Take a Free Trial or Login

Topics

TrademarksUnited StatesNewsSingaporeNorth AmericaAsia-PacificJurisdictions
more from across site and ros bottom lb

More from across our site

AI create.jpeg
Chinese court allows copyright protection for AI-generated images
In a seminal ruling, the Beijing Internet Court said images generated by Stable Diffusion counted as original works
Sukanya Sarkar, November 30, 2023
John_Lanza.jpg
New Foley Hoag partner seeks more collab with pharma team
Boston-based John Lanza is hoping to work more with life sciences colleagues on the ‘exciting’ application of AI to drug discovery
Rani Mehta, November 30, 2023
India.jpg
Weekly take: Indian courts must scale up before tackling global SEP rates
The Delhi High Court has expressed its willingness to set global licensing terms in the Nokia-Oppo dispute, but it must deal with longstanding problems first
Sukanya Sarkar, November 30, 2023
Computer bug on laptop screen symbolizing threat of software bugs and elusive nature of zero day vulnerabilities in software security, critical bug in computer software
Law firms reveal bugbears after USPTO Patent Center switch
Some patent counsel are still encountering errors even though the USPTO has fully transitioned to the new system
Rani Mehta, November 29, 2023
EUbuildings
Proceed cautiously on SEPs, USPTO warns EU
A senior USPTO attorney spoke at a Nokia-sponsored event on the EU’s proposed SEP Regulation today, November 29
Rory O’Neill, November 29, 2023
Deepfake.jpg
Lawyers: India needs major legal reform to cope with deepfakes
IP counsel are ‘flooded’ with queries from clients worried about deepfakes, but the law has so far come up short
Sukanya Sarkar, November 29, 2023
Charlene.Azema-HR.jpg
Five minutes with … Charlene Azema, Knobbe Martens
Each week Managing IP speaks to a different IP practitioner about their life and career
Max Walters, November 28, 2023
Cyber security digital file protection. Vector of man using security key to access digital file
Publish the pleadings, law firm tells UPC
Mathys & Squire has filed a test case that the firm hopes will make UPC pleadings available by default
Rory O’Neill, November 28, 2023
View of a crowd with a network of connections. Big data, smart city, wifi concept.
UPC makes long-awaited legal teams fix to CMS
Multiple representatives and their teams can now work on cases using the online CMS, but not everyone can submit documents
Rory O’Neill, November 28, 2023
5367904_1_James Lawrence.jpg
Behind the case: How Addisons dug in to secure RattleJack victory
James Lawrence, partner at Addisons, explains how he convinced the full Federal Court of Australia to back his client in a patent dispute concerning mining safety equipment
Sukanya Sarkar, November 27, 2023