Managing IP is part of the Delinian Group, Delinian Limited, 8 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2023

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Katrina Burchell goes back to private practice

The former head of Unilever’s trade mark team has joined UK firm Irwin Mitchell

Katrina Burchell began her career in trade marks at Allied Lyons before moving to ICI and Wildbore & Gibbons. She joined Unilever in 1997 where she became head of the global trade mark team.

She notably oversaw the outsourcing of the administration of Unilever’s 160,000 trade marks – the world’s largest trade mark portfolio – to Baker & McKenzie in 2007 (Managing IP subscribers can read an interview with Burchell about Unilever’s outsourcing experience here).

In 2012 Burchell joined French luxury goods company PPR as group IP director, splitting her time between Paris and London and managing a portfolio that includes Gucci and Yves Saint Laurent.

Katrina will work alongside IP partner Georgie Collins, who moved to Irwin Mitchell in September 2013 to spearhead the firm’s London IP Practice and is expected help the firm develop its outsourcing expertise.

Collins said: “Katrina understands how to price and market brands-led IP products and services effectively and efficiently without compromising quality. As a result of her role at Unilever she also understands that there are some aspects of trade mark filing/prosecution work that are process driven and can be systemised and managed more efficiently.”

Burchell has been chair of ACG, a council member of ITMA and a board member of INTA (co-chairing INTA’s Seattle Annual Meeting). She has contributed a number of articles to Managing IP, including on ways of tackling lookalikes and the use of fixed legal fees.

more from across site and ros bottom lb

More from across our site

Varuni Paranavitane, of counsel at Finnegan, examines recent decisions by US and UK courts to demonstrate the proof of infringement that was required
The Federal Circuit will also narrow its investigation into Judge Newman to focus on whether her failure to cooperate constitutes misconduct
The management board will send three names to the Council of the EU for a final decision
Sources say a decision by the IP High Court will make it easier for rights owners to fight infringement
Seán Kelly asked the European Commission how it intends to ensure the EUIPO executive director vote, due tomorrow, will be fair and transparent
Counsel from BMW and Finnegan explain how they got an NPE to sign a covenant agreeing not to sue the automaker ever again
The blue checkmark could be a good tool, but it’s unclear how widespread its adoption will be, say in-house sources
Sarah Harris, partner at Williams & Connolly, reveals how her team secured a copyright victory at SCOTUS and reflects on why the case matters
We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP
A Court of Appeal judge demanded respect for solicitor-judges after reprimanding a barrister for his 'unwise' words