Introduction: Mexico prepares for IP change

In the last year, Mexico has approved the Madrid Protocol, agreed to sign the Anti-Counterfeiting Trade Agreement (ACTA), introduced new data privacy laws and implemented guidelines on comparative advertising - to name just a few major IP changes. In addition, the country recently elected a new president, which means the head of the Mexican Patent and Trademark Office (IMPI) will change, and there may be new approaches by the government on many issues that affect IP