Mexico's comparative advertising guidelines fail to protect consumers

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Mexico's comparative advertising guidelines fail to protect consumers

Managing IP Correspondent
October 31 2012

Enrique Diaz and Dhania Portilla of Goodrich Riquelme y Asociados explain potential problems with the practicality and rigour of Mexico’s new guidelines on comparative advertising

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FeaturesMIP Special FocusMexico IP Focus 2012 9th edition (October 2012)
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