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Case studies and examples

Managing IP Correspondent
February 28 2012

The 10 biggest mistakes made by brands licensing to emerging markets, by Ben Goodger

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More from across our site

Patents
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Weekly take: Why India may regret missing open legal market boat
The UK-India trade deal doesn’t mention legal services, showing India has again failed to agree on a move that could help foreign firms and local practitioners
Sukanya Sarkar, May 09 2025
Managing IP Awards
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Meet the Managing IP award winners: Baker McKenzie talks ‘growth mode’
Eva-Maria Strobel reveals some of the firm’s IP achievements and its approach to client relationships
Rani Mehta, May 09 2025
Trademarks
Magnet attracting people. Digital social marketing, Customer att
Talent Tracker update: innovation desires drive US partner moves
Lateral hires at Thompson Hine and Pierson Ferdinand said they were inspired by fresh business opportunities and innovative strategies at their new firms
Rani Mehta, May 09 2025
Patents
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This week on MIP: Nokia loses licensing expert | Tesla TMs face hurdles
The launch of a new IP insurance product and INTA hiring a former USPTO commissioner were also among the top talking points this week
Sukanya Sarkar, May 09 2025
Patents
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How Sheppard Mullin beat US government in $170m airport case
The firm explains how it secured a $170.6 million verdict against the government in a patent dispute surrounding airport technology, and why the case led to interest from other inventors
Rani Mehta, May 08 2025
Patents
technology var decision no goal.The video assistant referee scene a match official in football stadium.
UPC update: VAR patent decision | Confidentiality club rejig
Developments of note included the court partially allowing a claim concerning confidentiality clubs and a decision involving technology used in football matches
Max Walters, May 08 2025
Patents
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Taylor Wessing poaches Pinsent Masons IP partner for Paris launch
The firm said adding capability in the French capital completes its coverage of all major patent litigation jurisdictions as it strives for UPC excellence
Max Walters, May 07 2025
Patents
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Behind the case: How partner kept jury engaged for Samsung patent battle
Marc Fenster explains how keeping the jury focused on the most relevant facts helped secure a $279m win for his client against Samsung
Rani Mehta, May 07 2025
Trademarks
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Why PE-funded IP firms must prove their value to clients
Clients are divided on what externally funded IP firms bring to the table, so those firms must prove why the benefits outweigh the downsides
Sukanya Sarkar, May 07 2025
Trademarks
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AI assistants: inside the EUIPO’s ‘business-focused’ approach
Rahul Bhartiya, AI coordinator at the EUIPO, discusses the office’s strategy, collaboration with other IP offices, and getting rid of routine tasks
Max Walters, May 06 2025
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