Managing IP is part of the Delinian Group, Delinian Limited, 8 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2023

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement
Cookies Settings

Branding, translations and the concept of "face" - how to succeed in China

March 27, 2017
Share

At the MARQUES Luxury Brands Symposium in Hong Kong, the topic on everyone’s lips was “branding in China”

Unlock this article.

The content you are trying to view is exclusive to our subscribers.

To unlock this article:

Take a Free Trial or Login

Tags

TrademarksCopyrightNewsHong Kong SARAsia-PacificJurisdictionsJurisdictions
more from across site and ros bottom lb

More from across our site

Bangkok, Thailand - February 13, 2019: BMW logo on motorcycle.
How BMW made sure it never heard from one NPE again
Counsel from BMW and Finnegan explain how they got an NPE to sign a covenant agreeing not to sue the automaker ever again
Rani Mehta, June 02, 2023
Start gmail on ipad
Google’s latest scam-fighting initiative has mixed appeal
The blue checkmark could be a good tool, but it’s unclear how widespread its adoption will be, say in-house sources
Rani Mehta, June 02, 2023
Harris Sarah 3000_2000.jpg
Behind the case: How the Andy Warhol Foundation was beaten
Sarah Harris, partner at Williams & Connolly, reveals how her team secured a copyright victory at SCOTUS and reflects on why the case matters
Rani Mehta, June 02, 2023
Aerial view of Luxembourg in winter morning
This week on MIP: UPC arrives
We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP
Rory O’Neill, June 02, 2023
The Royal Courts of Justice, London.
UK practitioners welcome senior judge’s sharp words for KC
A Court of Appeal judge demanded respect for solicitor-judges after reprimanding a barrister for his 'unwise' words
Rory O’Neill, June 01, 2023
EU connected-comp.jpg
UPC arrives but not quite as we imagined
Speeches at the UPC inauguration highlighted the gap between the unitary patent dream and the reality today
Rory O’Neill, June 01, 2023
Allen & Overy
A&O Shearman deal may be isolated case, say onlookers
Sources with experience on both sides of the Atlantic believe hugely profitable US law firms may still take some convincing before agreeing to partner with a UK outfit
Max Walters, June 01, 2023
Digital India.jpg
What IP counsel want from India’s digital law overhaul
IP counsel urge the government to restrict safe harbour exceptions available to intermediaries and clear up doubts with the existing law
Sukanya Sarkar, May 31, 2023
Chatgpt.jpg
Weekly take: Fake judgment row shouldn’t spark AI concern
A New York lawyer could face sanctions after citing fake judgments generated by ChatGPT, but that doesn’t mean practitioners should shy away from AI
Sukanya Sarkar, May 31, 2023
KerstinJorna.jpg
Breaking: UPC chief urges EU to rethink SEP plan
Klaus Grabinski told delegates at a UPC inauguration event that the proposed SEP regulation would limit access to justice
Rory O’Neill, May 30, 2023