In-house lawyers reveal brand licensing strategies
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In-house lawyers reveal brand licensing strategies

Rani Mehta
November 22, 2019
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Honeywell, Nestlé, Goodyear and Beanstalk explain how brand extension licensing can affect IP strategy and that it can turn infringers into licensees

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Topics

TrademarksIP StrategyUnited StatesNewsNorth AmericaJurisdictions
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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