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In-house seek to capitalise on woke attitudes in counterfeit fight

Max Walters
December 12, 2019
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With young consumers increasingly worried about social and environmental issues, brands can seek to capitalise in explaining the dangers of counterfeits, say counsel

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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