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In-house: Language variations pose problems for brands

Max Walters
August 02, 2019
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Lookalike products are troubling brand owners, as are different language variations of established trademarks, but can AI provide a potential solution? In-house lawyers air their views

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TrademarksUnited KingdomIP StrategyChinaNewsEuropeJurisdictions
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Max Walters
News Editor Managing IP
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Max monitors our news coverage. He also reports on all aspects of IP, particularly trademark and copyright matters, and mainly focusses on Europe. Coverage includes regular articles exploring how in-house counsel are managing their IP portfolios and adapting to legislative developments, as well as interviews with industry figures and reactions to important court judgments.
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