In-house: Language variations pose problems for brands
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In-house: Language variations pose problems for brands

Max Walters
August 02, 2019
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Lookalike products are troubling brand owners, as are different language variations of established trademarks, but can AI provide a potential solution? In-house lawyers air their views

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Topics

TrademarksUnited KingdomIP StrategyChinaNewsEuropeJurisdictions
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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