In-house: Language variations pose problems for brands

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In-house: Language variations pose problems for brands

Max Walters
August 02 2019
Lookalikethumb

Lookalike products are troubling brand owners, as are different language variations of established trademarks, but can AI provide a potential solution? In-house lawyers air their views

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TrademarksUnited KingdomIP StrategyChinaNewsEuropeJurisdictions
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Max Walters
Editor Managing IP
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Max edits Managing IP’s news and analysis and oversees the team of reporters. He also helps chair and present the publication’s events, and commissions expert comment. He reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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