EUIPO getting tough on distinctiveness after Adidas dealt three-stripe trademark blow, say lawyers

Max Walters

June 19, 2019

Reacting to the news that one of Adidas’s trademarks has been declared invalid, lawyers say the EUIPO and EU courts are hardening their stance on trademarks that have not acquired distinctiveness throughout the EU

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Max Walters

Deputy Editor Managing IP

Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.

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