Iceland v Iceland: EUIPO turns up heat on descriptiveness

Ed Conlon

April 16 2019

Following a request from Iceland’s government, the EUIPO has invalidated Iceland Foods’ trademark in a decision that shows how rights owners must give solid evidence to overcome an increasingly strict approach to descriptiveness

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Ed Conlon

Head of Editorial Content Managing IP

Ed oversees the coverage by Managing IP and its sister publications International Tax Review and International Financial Law Review.

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