‘Going above and beyond’: in-house share genuine use TM struggles

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‘Going above and beyond’: in-house share genuine use TM struggles

Max Walters
January 22 2020
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With the EU taking a tough line on proving genuine trademark use – and with further case law looming – brands say early-stage conversations are increasingly relevant

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Max Walters
Editor Managing IP
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Max edits Managing IP’s news and analysis and oversees the team of reporters. He also helps chair and present the publication’s events, and commissions expert comment. He reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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