In-house counsel reveal how they protect suggestive trademarks

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In-house counsel reveal how they protect suggestive trademarks

Rani Mehta
April 26 2021
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Counsel from Kraft Heinz, Nestlé and Ziff Davis say distinctive graphics and strong clearance searches can help firms enforce marks such as 'Vagisil'

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Topics

TrademarksIP StrategyUnited StatesNewsNorth AmericaJurisdictions
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Rani Mehta
Senior Reporter Managing IP
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Rani reports on all aspects of IP in the US and the Americas, particularly trademarks and copyright. Based in New York, she covers in-house and private practice lawyers' concerns and insights into the market.
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