25 ways to be a more effective TM manager

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25 ways to be a more effective TM manager

Managing IP Correspondent
April 30 2006

Managing a valuable portfolio of trade marks and other IP assets is a tough job. Emma Barraclough, Stéphanie Bodoni and James Nurton spoke to experienced in-house counsel to find out how you can successfully build brands, win cases and make money - and keep your team happy and effective

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