Greece: Havaianas acknowledged as a famous mark

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Greece: Havaianas acknowledged as a famous mark

Under a recent judgement of the Specialized IP Civil Court the trade mark Havaianas was found to be a famous trade mark, which may enjoy broader protection provided by law for trade marks of such status.

More specifically, it was held that the infringement of well-known trade marks may be affirmed without recourse to likelihood of confusion. In this context, the Court found that the defendants tried to obtain unfair benefits from the appeal, reputation and prestige acquired by the claimants' famous trade mark, as well as to exploit without any costs and labour the claimants' long effort in the relevant course of business in order to develop and establish their repute.

Furthermore, the Court rejected the retailer/infringer's allegations about a supposedly very minor offering for sale of the infringing products as well as the wholesaler/infringer's allegations about manufacturing of very few infringing products, which were offered free of change, as samples.

This is because it was shown in evidence that the retailer purchased infringing items for two summer-season periods and also the wholesaler purchased a mould appropriate for manufacturing infringing items, which both indicate that their intention was the massive manufacturing, offering for sale and commercial exploitation of said infringing products and not just their sampling.

The Court adopted in its reasoning long and stable CJEU case law regarding trade marks with a well-known status.

panagopoulos.jpg

Georgios Panagopoulos


Patrinos & Kilimiris7, Hatziyianni Mexi Str.GR-11528 AthensGreeceTel: +30210 7222906, 7222050Fax: +30210 7222889info@patrinoskilimiris.comwww.patrinoskilimiris.com

more from across site and SHARED ros bottom lb

More from across our site

AI
Leaders at four firms share their hiring approach, including whether AI knowledge is a must-have for new staff
McKool Smith and Licks Attorneys are acting in the dispute, which alleges infringement of patents covering video-related technologies
Legacy firm Allen & Overy agreed a high-profile tie-up with US firm Shearman & Sterling in May last year
News of Verizon settling its lawsuit with Headwater Research and a copyright setback for AI firm Perplexity at a New York court were also among the top talking points
IPH, which owns several IP businesses in the APAC and Canada, reported a 16.5% increase in revenue and 13% jump in profit after tax
With Ireland’s government re-engaging with the idea of a UPC referendum, it provides a chance to improve the system further
US-based company says appointment of Jorge Ordonez shows its momentum as a private-equity-backed platform expanding in the IP services market
The firm hired an IP litigation team during the reporting period and has entered the Managing IP rankings for trademark work
Masaki Mikami of Marks IP explains how he helped prove acquired distinctiveness to secure protection for 'Pocky' in Japan
Daralyn Durie discusses the ‘amazing’ opportunity of working on an AI case, the value of celebrating women, and how to build the next wave of talent
Gift this article