Trademark administrators discuss new resources, J Scott Evans’ bacon

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Trademark administrators discuss new resources, J Scott Evans’ bacon

TM Administrators

Trademark professionals will have access to new resources to help them keep up to date with the latest developments in law and practice, members of the Trademark Administrators Committee revealed during yesterday’s Trademark Administrators Brunch.

TM Administrators

Susan Brady Blasco announced that INTA has launched a new chapter for the Trademark Administration Handbook covering brand protection on the Internet. The chapter is the result of more than three years of work by chapter author Brian J. Winterfeldt as well as other contributors and members of the Committee.

Brady Blasco said that the Handbook has always been “an extremely valuable resource”, but noted that now that the Handbook is available online it is even more useful. One feature that she highlighted is that the Handbook now contains numerous links to other resources, including the OHIM and USPTO websites. This feature, she noted, will help trademark administrators access even more of the information they need in their day-to-day practice.

“This is not just meant for trademark administrators even though it is called the Trademark Administration Handbook,” Brady Blasco said. “It’s really meant for all legal practitioners.”

In addition to the Handbook, the Committee also announced that INTA will be hosting its first Trademark Administrators and Practitioners Meeting (TMAP) outside the U.S. in October. TMAP co-chair Diane Lau of the Committee announced that the Office for the Harmonization in the Internal Market (OHIM) has partnered with INTA to host the meeting in Alicante, Spain.

Lau pointed out that the three-day program will cover many timely issues, such as the most recent changes to the EU regulations and directives, and developments in Canadian trademark law. There will also be question and answer sessions with OHIM officials and examiners.

“To attend a meeting that is being held at OHIM and to be able to have conversations with the relevant officials, I think it really might just be a once in a lifetime opportunity,” Lau said.

Registration for the Trademark Administrators and Practitioners Meeting is now open at the Annual Meeting onsite registration desk as well as on the INTA website.

The backbone

In addition to launching these new programs, both INTA CEO Etienne Sanz de Acedo and INTA President J. Scott Evans took to the podium to thank trademark administrators for their hard work. In particular, Evans praised trademark administrators and paralegals as “the backbone of any trademark practice” and that the ones that he works with have proved to be invaluable colleagues.

“I just can’t tell you how often trademark administrators and paralegals have saved my bacon,” he explained. “Just this morning I was giving a presentation to outside counsel and I had to have my senior paralegal come up and save me, because I’m a lawyer who works for a technology company, I am not a technologist; and it was very clear as I was trying to transition from a video to a PowerPoint.”

“So we all really appreciate all the things that you do.”

more from across site and SHARED ros bottom lb

More from across our site

The firm launched a San Diego office earlier this month, but California investment and expansion is far from complete
The industry’s response to AI requires an unfamiliar ingredient as firms battle to shape their futures
The firm is looking beyond replacing recently departed talent, betting instead on senior leaders to strengthen and expand its patent litigation platform
Olga Partington, director in Sterne Kessler’s biotechnology and chemical practice group, shares why a patent's vulnerability peaks when it is young, rather than when it is most valuable, under the PTAB's new framework
IP experts gathered in San Francisco last week to discuss the changing global SEP landscape and new licensing models for AI infrastructure
SKW Schwarz partner Daniel Kendziur explains how new green claims rules are changing his workload and bringing him into direct contact with marketing, PR and government affairs teams
The government is targeting earlier resolution of SEP disputes while ruling out a standalone IPEC rate determination track and restrictions on injunctions
Ana Castedo, who brings a strong focus on patent litigation, will help build the firm’s IP litigation offering in Madrid
A former scientist, inventor and now a patent practice leader, Hanane Fathi Roswall shares her views on leadership, diversity, the rise of AI and the promise of the UPC
With rumours that a third IP judge could yet join the England and Wales High Court, we run through some potential names while practitioners outline the importance of a well-stocked bench
Gift this article