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Practical tips following CJEU’s Kit Kat shape ruling

Kingsley Egbuonu, London


Shapes are difficult to register as trade marks, but brand owners do have alternative means of IP protection and can take some steps to be in a better position when facing objections to trade mark registration or maintenance

The Court of Justice of the EU recently gave its ruling on three questions referred by the High Court (England and Wales) in relation to the dispute between Nestlé (the applicant) and Cadbury over the registration of a 3D sign...


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