How to manage an international IP portfolio
If you don’t understand your client’s priorities or what IP they have then you can’t manage their IP portfolio, Unilever’s global head of patents told an audience of in-house patent attorneys on Wednesday
Speaking at a session on managing an international patent portfolio at Managing IP’s International Patent Forum, Matthew Goodwin said that the “fundamental” concept was good communication between IP professionals within an organisation and other stakeholders in the company.
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