InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Angry Birds tempt the Chinese with mooncakes

Peter Ollier, Hong Kong


As China’s year of the dragon approaches, Rovio, the Finnish company that created Angry Birds, will launch a new version of the game for its growing Chinese fanbase – part of a sophisticated licensing strategy in the country

Angry Birds, a game in which players attempt to destroy pigs by firing different birds out of a slingshot, has become a smartphone and video game phenomenon, particularly in Asia. Two years after being launched, the game has been downloaded...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Supplements

Most read articles