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Competition watchdog loses Google keyword case down under


An Australian court has found that Google’s keyword advertising policy does not constitute misleading or deceptive conduct, in one of the first cases to look at this controversial issue from a fair trading perspective

On September 22, the Federal Court of Australia ruled that Google had not breached the Trade Practices Act 1974, which has now been replaced by the Competition and Consumer Act 2010, in a case brought by the Australian Competition and...


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