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Analysis: What the Interflora case means for you

Alasdair Poore and Richard Plaistowe of Mills & Reeve explain what businesses need to know about their keyword advertising strategies in the wake of the Court of Justice’s ruling in the Interflora case

Enter the search term "Interflora" on Google. You will bring up a sponsored advertisement for "M&S Flowers Online". This is because Marks & Spencer have purchased "Interflora" as a Google AdWord.

The resulting dispute between the companies lead the English...

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