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New Zealand aims to sidestep ambush marketing

Peter Ollier, Hong Kong

As the first game of the 2011 Rugby World Cup kicks off in Auckland today, the battle between sponsors and non-sponsors over ambush marketing will also begin

With strict laws in place, the New Zealand Rugby Football Union is hoping to ensure that sponsors win the battle.

"It's the strongest legislation that I have seen," said Sheana Wheeldon, a partner of Kensington Swan in Auckland.

The Rugby...

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