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World IP Day emphasises role of designs

James Nurton, London

WIPO Director General stressed the role of designs as "the language of communication of objects" in his message for World IP Day

In a video, Gurry said designs communicate both function and aesthetics and play a role in differentiating mass-produced consumer items.

He also stressed that sustainable design processes can lower production costs and reduce environmental impact.

Gurry's video message can be...

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