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Don’t be afraid of social media

Erica Poon, Hong Kong

Brand owners should tackle the rising popularity of social media with more positivity, said panellists at a seminar in Hong Kong this week

First: relax and have a sense of humour. That was the message from lawyers and in-house counsel speaking at an IP session at Asialaw's 8th annual Asia-Pacific in-house counsel summit.

"The online world has opened up a whole slate of...

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