Valuers welcome brand standard
A new international standard for brand valuation is set to lead to more consistent and transparent valuations
The standard has been published by the International Organisation for Standardisation (ISO) and is known as ISO 10668.
It can be downloaded from the ISO website and costs Sfr74 ($78). It is about 10 pages long.
Alex Wurzer of the...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.