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How Ferrero became well-known and went 3D in China

Virna Chung and Peter Ollier, Hong Kong

Konnie Zhu, head of legal for Ferrero in China, explained how brand owners can obtain well-known status and register three-dimensional trade marks yesterday

"I would strongly recommend a three-dimensional trade mark because it has a longer protection period and it can be renewed indefinitely," said Zhu, speaking on the second day of the Asia-Pacific IP Forum in Hong Kong.

Zhu gave her presentation...

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