InternationalUSRemember you can easily switch between MIP US and MIP International at any time

adidas's Middle East lessons

Peter Ollier talks to Tim Behean, general counsel, group intellectual property at adidas, about the challenges of trying to protect a famous brand in the Middle East

The Middle East is a growing market for adidas products. What are the main brand protection challenges you face there? First of all, quite a significant extent of counterfeiting. Surprisingly so given that, for a long time, our business had...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here


Most read articles