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What to do when an advert goes too far

Managing Intellectual Property

The economic downturn has prompted an increase in assertive advertising in sectors such as groceries and financial services. Advertising regulatory bodies in Europe provide a practical approach for companies wishing to curb the advertising excesses of their competitors

Companies aggrieved at adverts run by their competitors have long had recourse to the courts to seek assistance in preventing further dissemination of misleading or libellous material and to obtain damages for losses suffered as a result. Claims are often...

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