Dilution ruling leaves room for debate
The 1995 US Federal Trademark Dilution Act was meant to give brand owners greater
powers to defend themselves, but a Supreme Court ruling has highlighted the law's
shortcomings. Sam Mamudi investigates whether legislative change is now needed
It all began with an easily-offended soldier. While stationed at
the Fort Knox military base in Kentucky, US Army colonel John Baker
saw an advertisement for the opening of a sex goods store named
Victor's Secret. The combination of the store's name and...
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