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Dilution ruling leaves room for debate


The 1995 US Federal Trademark Dilution Act was meant to give brand owners greater powers to defend themselves, but a Supreme Court ruling has highlighted the law's shortcomings. Sam Mamudi investigates whether legislative change is now needed

It all began with an easily-offended soldier. While stationed at the Fort Knox military base in Kentucky, US Army colonel John Baker saw an advertisement for the opening of a sex goods store named Victor's Secret. The combination of the store's name and...


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