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Advertising in an immersive world: what are the IP issues?


Yohan Liyanage and Tracy Lu of Linklaters consider the IP issues that businesses could face in the EU when advertising or selling products using “extended reality” technologies

Extended reality (XR) is an umbrella term used to describe augmented reality, virtual reality and mixed reality technologies. Augmented reality (AR) refers to the superimposition of simulated objects on reality, virtual reality (VR) refers to an entirely simulated environment, and...


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