The secret of trade dress protection
Trade dress is an important, but often overlooked, way to protect your IP assets. Anessa Owen Kramer explains how to obtain protection in the US, and reviews some recent cases
In today's economy, companies must explore creative ways of
protecting their intellectual property to provide themselves with a
competitive market advantage. Companies relying solely on the
standard means of IP protection, for example patents, copyrights
and traditional trade marks (such as word marks), may...
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