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The secret of trade dress protection


Trade dress is an important, but often overlooked, way to protect your IP assets. Anessa Owen Kramer explains how to obtain protection in the US, and reviews some recent cases

In today's economy, companies must explore creative ways of protecting their intellectual property to provide themselves with a competitive market advantage. Companies relying solely on the standard means of IP protection, for example patents, copyrights and traditional trade marks (such as word marks), may...


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