InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How to protect slogans in the EU and the US

Slogans used as trade marks have been at the centre of a number of disputes on both sides of the Atlantic recently. Kate Hammond and Jason K Schmitz examine whether slogans qualify for protection, and how brand owners can obtain registrations

Slogans have become a key element in advertising campaigns and ensuring that they are protected from use by third parties is becoming as important for brand owners as the protection of brand names and logos. However, brand owners often face difficulties when trying to...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

More from the Managing IP blog

null null null

null null null

November / December 2019

IP law: are the pressures taking their toll?

Following World Mental Health Day, Max Walters seeks the views of in-house professionals on whether they struggle with workplace pressures, and asks how to improve wellbeing

Most read articles