How to protect slogans in the EU and the US
Slogans used as trade marks have been at the centre of a number of disputes on both sides of the Atlantic recently. Kate Hammond and Jason K Schmitz examine whether
slogans qualify for protection, and how brand owners can obtain registrations
Slogans have become a key element in advertising campaigns and
ensuring that they are protected from use by third parties is
becoming as important for brand owners as the protection of brand
names and logos. However, brand owners often face difficulties when
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