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How to protect slogans in the EU and the US


Slogans used as trade marks have been at the centre of a number of disputes on both sides of the Atlantic recently. Kate Hammond and Jason K Schmitz examine whether slogans qualify for protection, and how brand owners can obtain registrations

Slogans have become a key element in advertising campaigns and ensuring that they are protected from use by third parties is becoming as important for brand owners as the protection of brand names and logos. However, brand owners often face difficulties when trying to...


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