‘Don’t be afraid to change’: in-house tips on proving IP value
Counsel in the entertainment, e-commerce and other sectors say that in-house teams should make tough decisions, even about long-standing clients, to allow cost-saving efficiencies
In-house lawyers say that explaining the value of IP – particularly trademarks and copyright – differs from company to company but that sometimes bold decisions can lead to better understanding from business leaders.
Counsel at Entertainment One (E1), GroupOn and others...
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