In-house counsel say communication and creativity can fight genericide
Practitioners from Velcro, Jacuzzi and two law firms reveal how internal booklets, personal outreach and viral video campaigns can prevent the loss of trademark protection
Using trademarks consistently and appealing to companies’ sense of brand ownership are key to preventing genericide, lawyers say.
Genericide – when a brand’s trademark becomes the generic term for a product – wipes...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain FREE access to up to five free articles when you register now.