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Universities reflect on playing ‘in the same sandbox’

Rani Mehta, New York

Trademark professionals in the education sector discuss how they navigate brand licensing and balance IP enforcement with public perception – providing lessons for others too

Lawyers and trademark professionals at universities seek to balance brand enforcement with cultivating public goodwill – and in some cases, licensing can be a solution.

A private research university’s IP lawyer says he responds to infringements on a case-by-case basis.

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