Universities reflect on playing ‘in the same sandbox’
24 January 2020
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Rani Mehta, New York
Trademark professionals in the education sector discuss how they navigate brand licensing and balance IP enforcement with public perception – providing lessons for others too
Lawyers and trademark professionals at universities seek to balance brand enforcement with cultivating public goodwill – and in some cases, licensing can be a solution.
A private research university’s IP lawyer says he responds to infringements on a case-by-case basis.
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